Faculty Profile

Name Dr. Harleen Kaur
Designation Assistant Professor
EMail harleenfms@yahoo.com
Educational Qualifications
Degree/Diploma/Any Other Course Year Subjects/Specialization University/Institution
B.Com (H) 2004 Finance and Taxation Sri Guru Gobind Singh College of Commerce, Delhi University
M.Com. 2003 Marketing and Laws University of Delhi
Ph.D. 2013 Brand Management Faculty of Management Studies, Delhi.
Career Profile
Institution Designation Duration Role(s) Performed
SGTB Khalsa College Lecturer 3 years 3 months Teaching
Assistant Professor Teaching Employed Teaching
Research Guidance (if any)
  • B.Com III year students for their Project
Publications
  • Kaur, Harleen and Pandit, Ajay (2014) “Consumer Evaluation of Brand Extension: Empirical Generalization and Comparative Analysis”, Journal of Empirical Generalisations in Marketing Science, Vol 15, No.1
  • Kaur and Pandit (2015) "Modelling Consumer Evaluation of Brand Extensions: Empirical Evidence from India", Vision, Vol 19, No. 1, pg, 1-12, Sage Publications
  • Kaur and pandit (2015), Communication Strategies for Brand Extensions: Empirical Study of Select CPG Brands in India, Conference Proceedings - National Marketing Conference, "Marketing in a Changing and Connected World", India.
Conference Organization /Presentations
  • 2007-08 : Presented a paper titled “Organized Retail in India: Opportunities and Challenges “ in a National Seminar Organized by Punjabi University, Patiala on “Service Sector: Opportunities and Challenges”
  • 2008-09 :Participated in Seminar on ‘Corporate Governance & Strategies’ by Northern India Regional Council of The
  • 2008-09 :Participated in XXI Annual Convention 2008 on "Global Economy and Indian Financial Markets: Opportunities and Challenges" by Department of Financial Studies, University of Delhi
  • 2008-09 :Workshop on Basic Mathematical Concepts designed specially for Business Mathematics teachers across University of Delhi by Department of Business Studies, South Campus , University of Delhi
  • 2008-09 :Participated in Seminar on “Global Financial Crisis: Impact and the road ahead” by Department of Commerce, Deen Dyal Upadhaya College, University of Delhi.
  • 2009-10 : Faculty development programme on “Statistical Analysis & Interpretation for Research” by Sri Guru Gobind Singh College, Sector-26, Chandigarh on May 9-10, 2009
  • 2009-10 :Workshop on Paper titled “Quantitative Techniques in Business” for BBE faculty and students by Department of Business Studies, South Campus, University of Delhi, on Oct 29, 2009.
  • 2009-10 :Seminar on “Issues in Finance and Economic Development in Developing Countries during Globalisation Era” by Shri Ram College of Commerce, University of Delhi, on 6th-7th Nov, 2009.
  • 2009-10 :Participated in National Workshop on “Intergrating Mathematical Science and Spirituality” by Faculty of Management Studies, on December 21-23, 2009
  • 2009-10 :Participation in National Seminar on “Contemporary issues in Management”, by SGTB Khalsa College,
  • 2010-11:Faculty development program on “Case study methodology in teaching” by Guru Nanak Institute of Management on 18 May 2010.
  • 2011-12:Faculty development program on “Data Analysis and Interpretation using SPSS” by Guru Nanak Institute of
  • 2012-13: Presented a paper titled “Impact of Global Slowdown: Exchange Rate and Exports “ in a National Seminar on organized by Sri Guru Teg Bahadur Khalsa College, University of Delhi
  • 2012-13: Presented a paper titled “Proposed Framework For Consumer Evaluation of Brand Extensions” in the refresher course organized by CPDHE, Delhi.
  • 2013-14: National Seminar on ““Emerging Paradigms in Management” by Meera Bai Institute of Technology, Department of Training and Technical Education.
  • 2013-14:Participated in Faculty development program on “Structural Equation Modeling” organized by Department of Financial Studies, DU
  • 2014-15:Organised a seminar on "Use of Innovation and technology in promoting good governance" on 24th December, 2014 in Mata Gujri Hall, Mata Sundri College for Women
Awards & Distinctions
  • College Topper in M.Com (P) and M.Com(F)
Website by Computer Department, Mata Sundri College for Women
All Rights Reserved
Follow us on fb twitter